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MegaFon-Moscow to Implement Amdocs CRM Solution
10.02.2005 (amdocs) Amdocs, the world’s leading provider of billing and CRM software and services for true integrated customer management, and Sonic Duo (MegaFon-Moscow) – a 100 percent affiliate of OJSC MegaFon, the first all-Russian mobile operator, today announced that MegaFon-Moscow is implementing Amdocs CRM solution for its more than 2 million subscribers in the Moscow area. The Amdocs CRM solution will seamlessly integrate with existing billing and operational infrastructure of the MegaFon-Moscow network, allowing the operator to enhance client service, and increase customer loyalty, growth and profitability.
“MegaFon realized that its corporate progress in the rapidly growing and increasingly competitive Russian market depends on a dramatic enhancement of our customer relationships. We regard the implementation of the Amdocs CRM system as a clear demonstration of our intent to prevail in this area,” said Ella Lokshina, CRM Project Manager and Customer Service Director, MegaFon-Moscow.
Amdocs CRM consolidates all client data into a single, unified platform, fully integrated with existing pre-paid and post-paid billing systems. All customer service employees will have access to timely and up-to-date customer data, enabling them to respond quickly to customer requests and to provide a high level of customer service in line with global standards. As a result, MegaFon-Moscow is moving toward implementing an integrated customer management strategy. This approach enables the company to realign corporate resources, increase operational agility and place the customer at the center of its business – ultimately delivering a superior customer experience which will create stronger customer relationships.
“Adopting an integrated customer management strategy will enable MegaFon-Moscow to maintain its focus on the customer experience in an environment of intense competition and rapid growth,” said Michael Matthews, chief marketing officer at Amdocs. “This focus on delivering an intentional customer experience will help MegaFon build long-term customer loyalty, while reducing operational costs and increasing efficiency”.
Complex development and testing of the Amdocs CRM solution was completed in December 2004. The launch of the unified platform for all MegaFon-Moscow call centers, customer service offices and internal departments is to be completed in the first quarter of 2005.